Purpose
Execution playbook for Philosophy of Beauty (Steeles · North York). Track work on the action plan. Use keywords for page targets and citations for directory registration.
Canonical NAP
Website footer and contact currently show Toronto instead of North York — align to the table above (action: Unify NAP and footer city).
Current baseline
- GBP: 4.8★ / 435 reviews · Medical spa · address city North York
- Jul 2026 Insights: 5,204 views · 211 calls · 353 directions · 384 website clicks
- Top GBP searches: branded Steeles / North York strings, Obagi, ZO Skin Health
- Site crawl: 0 indexable pages with “North York” in URL or title · 33 HTTP 500s · Vaughan-heavy titles
- Existing citations confirmed: HotFrog, Profile Canada
Work order
- Fix HTTP 500s · Unify NAP/footer · Vaughan location decision
- GBP categories / services / description · High-priority citations
- North York hub page · Laser hair removal North York page
- Reviews · Photos / Posts / Q&A (ongoing)
- Title cleanup · Service geo/schema · Citation NAP cleanup
Success checks
- Zero HTTP 500 on the prior failing set
- At least one indexable URL with “North York” in the title
- Footer, contact, and GBP NAP identical (including North York)
- Apple Business Connect, Bing Places, Yelp, and Yellow Pages Canada claimed
- Map Pack spot-check near Steeles for medical spa / med spa near me