| Platform | Why | Action |
|---|---|---|
| Apple Business Connect | Feeds Apple Maps; core map ecosystem listing in Canada. | Claim/verify Steeles listing; match NAP, hours, categories, photos |
| Bing Places | Feeds Bing Maps; NAP corroboration outside Google. | Claim/verify with the same NAP |
| Yelp (Canada) | Major consumer directory; reviews often surface in Apple Maps. | Create or claim; North York address; Medical Spas (or closest) category |
| Yellow Pages Canada (yellowpages.ca) | Primary national Canadian business directory. | One listing; merge duplicates if PagesJaunes also appears |
| Facebook page | High-authority profile patients already use. | Update About NAP to North York + (416) 639-9728 |
| 411.ca | Core Canadian phone/address directory. | Register with canonical NAP |
| Platform | Why | Action |
|---|---|---|
| Foursquare | Feeds other local data partners. | Claim venue; correct category; NAP |
| BookBeauty | Vertical beauty marketplace already listing the clinic. | Verify North York + 416 NAP |
| RealSelf and/or RateMDs | Medical aesthetics / clinic trust and reviews. | Claim existing profiles; create only if the team will answer reviews |
| BBB | High-authority trust citation when membership is real. | Pursue only if accreditation will be maintained |
| Supplier finders (CoolSculpting, HydraFacial, ZO, Fotona, Candela) | Brand-qualified citations; GBP discovery already includes Obagi / ZO. | Ensure each finder shows Steeles / North York + correct phone |
Philosophy of Beauty
2777 Steeles Ave W, Unit 17
North York, ON M3J 3K5
Canada
Phone: (416) 639-9728
Website: https://philosophyofbeauty.ca/
Primary category: Medical spa (or closest allowed equivalent)