GBP Insights (Jul 2026)
- Views 5,204 (+47% YoY) · 77% mobile
- Searches showing profile 1,014 (+114%)
- Calls 211 (+22%) · Directions 353 (+42%) · Website clicks 384 (+11%)
- Top searches: branded Steeles/North York strings, Obagi, ZO Skin Health
Brand and direction demand are healthy. Category and near-me discovery terms are not visible in the top five search list — improve relevance through categories, services, description, reviews, North York pages, and quality citations.
GBP profile
- Primary: Medical spa · nine additional categories
- Primary phone: 416-639-9728
- Address city: North York · public panel also labels “Medical spa in Toronto”
- Services list is broad; typos and duplicates present; many descriptions empty
- Posts cadence recently about once per month
Website
- Footer/contact: Toronto, ON — not North York
- Our Clinic: framed as “south of Vaughan in Toronto”; title is generic
- Homepage H1: Beauty Medical Clinic & Skin Care Clinic in Toronto
Screaming Frog
- 205 indexable HTML marked 200 in export
- North York in URL or title: 0
- Vaughan URL 10 / title 18 · Toronto URL 39 / title 33
- Earlier “500” rows in the crawl export were treated as fetch failures, not live site outages — that fix task was removed
Sources