Analysis notes
What we are executing
- NAP: add North York to footer/contact (keep Toronto)
- GBP: fix service typos / duplicates only
- Organic: publish five North York pages (hub, laser, lip filler, microneedling, dermal fillers)
- Local: high-value citations + review velocity
Removed from scope (not queued): HTTP “500” crawl rows (tool fetch failures), second-phone / second-listing work, Photos/Posts/Q&A cadence task, HydraFacial or CoolSculpting North York twins, and any “Vaughan border” public copy.
GBP Insights (Jul 2026)
- Views 5,204 (+47% YoY) · 77% mobile
- Searches showing profile 1,014 (+114%)
- Calls 211 (+22%) · Directions 353 (+42%) · Website clicks 384 (+11%)
- Top searches: branded Steeles/North York strings, Obagi, ZO Skin Health
Brand and direction demand are healthy. Category and near-me discovery terms are not visible in the top five — improve relevance through categories, services, description, reviews, North York pages, and quality citations.
GBP profile
- Primary: Medical spa · nine additional categories
- Primary phone: (416) 639-9728 — treat as correct; do not invent a second primary
- Address city: North York · public panel also labels “Medical spa in Toronto”
- Services list is broad; typos and duplicates present; many descriptions empty
Website
- Footer/contact: Toronto, ON — not North York (fix queued)
- Our Clinic: framed as “south of Vaughan in Toronto”; title is generic — hub draft mirrors this page with North York framing
- Homepage H1: Beauty Medical Clinic & Skin Care Clinic in Toronto
- North York in URL or title: 0 · Vaughan URL 10 / title 18 · Toronto URL 39 / title 33
North York content approach
- Each draft is a section mirror of an existing live service page — same blocks; geo swap to North York
- Sources: Our Clinic → hub; laser Vaughan/Toronto → laser NY; dermal fillers Toronto → lip + fillers NY; microneedling Toronto → micro NY
- Keyword volumes (Toronto Ubersuggest): hub 880 · laser 320 · lip 210 · micro 90 · fillers 50
- Skip NY twins for HydraFacial (existing URL ranks) and CoolSculpting (Map Pack + Vaughan URL)
Screaming Frog
- 205 indexable HTML marked 200 in export
- Earlier “500” rows in the crawl export were treated as fetch failures, not live site outages — no repair task